Your Outdoor Experience

Noike is a Japanese lure manufacturer founded in 2006 by Takeuchi Miki. After many years of working as a tournament angler, Takeuchi set up his own lure manufacturer in search of a lure that could cope with his own sensitive fishing style. Now that he has retired from tournament angling, Takeuchi Mishiro designs, produces and sells more high quality plastic worms.His designs are uncompromising. He continues to demand high quality in the design and production of his worms.The quality of his worms has earned him a reputation not only in Japan but also in Europe. Noike is a trusted name in countries that demand high quality plastic worms. And now they are sold all over the world.

Hideup is a Japanese lure manufacturer founded by Hideo Yoshida in 2012. Hideo has been an excellent tournament angler since the age of 20 and has been one of Japan's leading tournament anglers for many years. His fishing is very competitive but also very creative and he has developed many new ways to fish. In developing the equipment needed to do so, he set up his own manufacturer. The Hideup lure has been designed by Hideo Yoshida and has been tested in a number of fields. They are now well received by many anglers in Japan and are sold in many fishing tackle shops. They are used in saltwater as well as freshwater.